Each product in the security and automation industry is designed differently — with its own features, functions, and ideal applications.
Spending less can sometimes compromise protection, while spending more can be unnecessary if the product isn’t a good match for your actual needs.
Example 1 — The Right Product for the Right Purpose
A simple example is the difference between two cameras: one produces black-and-white images at night, and the other delivers colour night vision.
The colour model costs more, but if you only need daytime monitoring, or if the camera is placed near a sensor light, the extra cost isn’t justified.
The key is choosing the right product for the job — not just the most expensive one.
Example 2 — A Real-World Project That Defined Our Name
In 2016, we quoted a $44,000 integrated security and automation system for a factory in Carole Park, QLD, while another company proposed an alternative for $26,000.
The factory operated nearly 24 hours a day and included multiple areas — administration, dispatch, deliveries, and production — each with different access levels and operating schedules.
The client required a system capable of:
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Automatically opening the main gate during office hours
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Automatically tracking contractor attendance for payroll
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Unlocking doors via facial recognition and RFID cards for authorised staff and delivery personnel
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Auto-arming unoccupied areas with a warning before activation
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Providing full camera coverage of all internal and external areas, including cold rooms
Although the client initially asked us to match the competitor’s lower price, doing so would have compromised performance, reliability, and long-term value.
Instead, we explained the differences and demonstrated how our proposed system would deliver superior integration and efficiency.
They chose to proceed with us — and years later, they remain glad they did.
The completed solution combined:
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Integriti by Inner Range — designed and manufactured in Victoria, Australia, for advanced alarm and access control
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Hikvision — a 30-camera network from the world’s largest manufacturer of professional video surveillance equipment
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FAAC — Italian-engineered swing gate automation, a brand we’ve trusted and worked with for many years
Together, these systems formed a seamlessly integrated platform — intelligent, reliable, and built to operate around the clock.
The Meaning Behind CustomLink
That experience — and many others — inspired our name.
At CustomLink, we don’t sell just any products. We customise practical, reliable solutions (that’s the Custom part) and link the right products and systems to work together seamlessly (that’s the Link).
The result is not just stronger protection and convenience — it’s maximum value for your money and a system that performs exactly as you expect.
